We used to be a medical information company specialising in nutrients, supplements and herbal medicines – and how they interact with pharmaceutical drugs. Prescribe Guide is our first product, under continual development, with many users.

We assessed thousands of interaction studies. We found there can never be enough research to help us predict exactly how beneficial or otherwise a drug-nutrient combination will be for any particular individual.

So we turned our attention to nutrigenomics, pharmacogenomics and other 'omics' that might provide the answer.

Then the light dawned. We could combine the results of genetic testing with our behaviour change methodology. A few years ago we had an exciting time leading a learning and behaviour project for a sister company. Why not combine our 'behaviour' knowledge with our 'medical' knowledge? We could help people do what in the past they might have found very difficult indeed: permanently change their behaviour to improve their immediate and long term health.

Individuals could have a genetic test, understand the implications for their future health, and do something about it. We'd support them all the way with our growing suite of personalised behaviour change resources.

I'm trying it on myself, first. The genetic test helps me identify which is the most important lifestyle or eating habit I need to improve. Then I'll use our resources to help me change that habit.

This is a big change for me.

And it's a big change for us! Right now we're in the process of putting all the pieces together.

To keep in touch as it happens – and to keep up to date with changes on Prescribe Guide – follow us on Twitter or subscribe to our newsletter.

Regards

(Peter Jerrim, CEO, Nunomix)